Just read over at MediaBuyerPlanner.com that advertisers are already starting to line-up for the new YouTube competitor planned by NBC, News Corp., and Yahoo (possibly TimeWarner/AOL and Viacom too). Why, you might ask? Because they do not plan on using user-generated content - at least they have not said anything about it yet. Instead, they will use a collection of original broadcast contenet which we all know is easier to attach a brand via an advertisement too. User generated video content is not selling and Google is still struggling to take advantage of the YouTube purchase.
The moral of the story: When you own the content, you can sell it. Google simply does not own any original content they can sell. Advertisers are scared of advertising on non-predictive video. As a content producer, why partner with Google when you can sell it directly yourself? Business 101 - class is over 