The Ian Bell Weblog

Time Inc. CEO Ann Moore has stated that the popular magazine will be transforming and entering several new verticals, but it will not however adopt a MySpace online strategy. “We’re not just going to go on the Web and let the readers decide.” Smart move. Now I have to wonder who thought it would be a good idea to let readers control Time in the first place? Some people fail to recognize what is a trend and nothing more. A business model for one vertical will not always apply to others. It gets dangerous when executives “pretend” to know what the internet economy is and how it works.