Time Inc. CEO Ann Moore has stated that the popular magazine will be transforming and entering several new verticals, but it will not however adopt a MySpace online strategy. “We’re not just going to go on the Web and let the readers decide.” Smart move. Now I have to wonder who thought it would be a good idea to let readers control Time in the first place? Some people fail to recognize what is a trend and nothing more. A business model for one vertical will not always apply to others. It gets dangerous when executives “pretend” to know what the internet economy is and how it works.
December 11, 2006
Time Inc. ‘Won’t Become MySpace’
In Honor of a True Hero
As many of you know, James Kim, a Senior Editor at Cnet, passed away last week. The Kim family went through a terrible ordeal, one that I hope no one will ever have to go through. In the end, Kati and the children were rescued after being stranded in the Oregon wilderness but unfortunately James did not make it. My sympathy and prayers go out to Kati and the Kim’s family. James Kim was an exceptional writer, a fabulous father and friend to those that knew him. We will truly miss James Kim.