ValleyWag is reporting that FM Publishing, a blog ad network, has lost Fark as a potential client, and Digg is reportedly thinking about leaving FM too. Fark has decided to let Maxim represent them instead. Is there anything FM Publishing could have done? No. Let’s face it, Maxim is a much better fit for Fark. The folks at Maxim are already big fans of Fark (look at the cool sites link to the left) so it only makes sense that they will want to rep it. Plus I am willing to bet their demographics are in-line with the online site too. Could Fark be a potential acquisition for Dennis Publishing?
Digg on the other hand would be a good fit for FM Publishing from a demographic perspective, but I am willing to bet that FM simply cannot sell enough deals to fullfill the sites massive ad inventory. Another good bet is that its hard to get advertisers for Digg. Who wants to advertise on a link site where nothing is original and you get a massive ammount of pageviews per visitor? I bet their click-through rates are very very low.