September 21, 2006

European Business People Have More Faith in Print than Web

Filed under: Random Babbling — ianbell @ 8:10 am

A recent survey by Ipsos Media shows that traditional media is far more trusted for accuracy than the internet.

“When asked which source provided them with the most accurate news, 29% chose newspapers, 19% chose television, 7% chose the internet and 5% chose magazines.”

I would have to agree with this. I think that because the internet is such a personal affair and since anyone can have a website, you have accurate sources mixed in with innaccurate sources. Are bloggers real journalists? No. But can any journalist blog? Yes. People often get confused as to which source is to be trusted I think.

When it comes to print, its such a huge ordeal to obviously produce a magazine, that 9 times out of 10, the information has to be accurate if the publication wants to stay alive. I would argue that the costs to produce a magazine forces that publication to stay faithful in most cases.

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