There is a good article on USA Today that talks about how appointment TV (shows programmed for a set time) is losing momentum fast. The main culprits? DVRs, VOD (Video on Demand) and Digital Delivery (iTunes). The question here is: Can the networks make more money delivering content through these new methods than they can through a traditional broadcast? I have faith in the internet, but I get the feeling that broadcast TV content is harshly cheapened when it’s brought to the web.
DVR’s completely erase the chance for advertisements to have an effect, and VOD usually means the consumer is paying extra for it and does not want to see an advertisement anyways.
It will be interesting to see how things play out.